Why Messaging Campaigns Are a Game-Changer in General Practice
General practice is the front door of healthcare — but that door can get crowded. Missed appointments, slow follow-ups, and endless phone calls add pressure to already stretched teams. That’s where smart messaging campaigns can make a real difference.
With the latest release of MyClinic365’s communication software, practices can now send individual or template-based messages via email or SMS, transforming how they connect with patients — without adding admin workload.
Like what happened at one of our clinics recently. Their doctor rang in sick at 0830am. Even doctors get sick sometimes. The clinic was able to campaign message all patients booked for that day : “Dr. X is out sick today. You can reschedule your appointment here (appt link).” It saved the administration staff a good hour of phone calls with no need to log into the patient’s medical records. Panic stations were avoided. Patients were very happy to notified immediately.
- Personalised, Timely Care at Scale
Whether it’s a reminder to book in for flu vaccines, chronic disease reviews, or seasonal health advice, messaging campaigns allow you to reach the right patients at the right time.
With MyClinic365, you can:
- Send individual messages with a personal touch
- Use pre-built templates for routine outreach (e.g. cervical screening reminders or post-visit follow-ups)
- Target communication at clinical conditions
- Meet Patients Where They Are
Patients are busy — and many prefer the simplicity of a quick SMS or email over a phone call.
With messaging campaigns, you can:
- Reduce no-shows by sending appointment reminders
- Prompt action on overdue check-ups or prescriptions
- Engage hard-to-reach groups with clear, concise messages
And because everything is sent via a secure, integrated platform, there’s no need to copy/paste or jump between systems.
- Save Time for Your Team
A single message sent to hundreds of patients used to mean a phone blitz. Now it takes minutes. Templates and bulk messaging help staff:
- Reduce phone traffic
- Minimise admin workload
- Spend more time supporting patients who need a call
The MyClinic365 messaging dashboard also logs all communication, ensuring full visibility and traceability — critical for continuity of care.
- Secure, Compliant, and Built for Practice Needs
All messages are sent securely through channels that comply with GDPR and data protection standards. Whether you’re reminding patients to fast before blood tests or sharing a post-op info pack, messages stay professional, protected, and on record.
Ready to Launch Smarter Messaging?
The latest MyClinic365 release makes it easier than ever for GPs to communicate efficiently, effectively, and empathetically — whether you’re sending one message or a hundred.
Book a quick demo to see how email and SMS campaigns can fit into your clinic’s daily workflow — and start reclaiming time for what matters most: your patients. Contact us at support@myclinic365.com
