Survival of the fittest: new business models for Irish primary care

Survival of the fittest: new business models for Irish primary care

Charles Darwin’s timeless words about adaptation now ring truer than ever in the face of the global COVID-19 pandemic, which has disrupted lives and economies on an unprecedented scale. As healthcare battles this global crisis, primary care, in particular, finds itself at a pivotal juncture, compelled to adapt to a rapidly changing landscape.

The pandemic has ushered in an era where patients are increasingly hesitant to attend in-person appointments, resulting in a dramatic decline in patient consultations for most General Practitioners (GPs). As social distancing measures and restrictions persist until widespread vaccination, primary care must embrace innovative changes to remain effective and financially viable.

Technology emerges as the hero of this narrative. Telemedicine, telehealth, and Artificial Intelligence (AI) are revolutionizing primary care, offering solutions to address these challenges head-on. While video consultations have gained significant attention, AI-powered triage and AI-driven efficiencies hold immense promise in enhancing practice operations.

A Patient Engagement Platform: A Strategic Investment

A patient engagement platform represents the cornerstone of this transformative journey. It’s a comprehensive suite of integrated technologies designed to support multiple aspects of practice workflow. This platform facilitates efficient communication with patients, streamlines care delivery, and reduces costs. Here’s what it can do:

  • Triage: Utilize an AI-powered “BOT” on your practice website or via an intelligent voice assistant to triage patient symptoms, providing GPs with a patient transcript before direct interaction. This reduces phone calls, administrative time, and overall workload.
  • Appointments: Enable patient self-service scheduling online or by phone for video or in-person appointments, reducing calls, administrative work, no-shows, and wasted time.
  • Secure Messaging: Safely send e-prescriptions, test results, certificates, or consultant referrals through secure, encrypted electronic means, enhancing patient convenience, experience, and security while reducing costs.
  • Telehealth: Facilitate patient self-scheduling for video or inperson appointments, reducing call volumes, administrative workload, and time.
  • Billing and Payments: Record all patient interactions for HSE or patient reimbursements, safeguarding practice income and providing a clear audit trail.

As we transition to a healthcare model emphasizing prevention and improved patient outcomes, the adoption of telehealth technologies that empower GPs to focus on patient care becomes paramount. This shift isn’t merely a temporary fix but a long-term strategic imperative.

MyClinic365, an Irish technology provider founded by a GP, offers cutting-edge patient engagement solutions for primary care. Their range of tools complements in-person consultations, emphasizing patient care while unlocking significant time and cost efficiencies.

To explore how MyClinic365 can elevate your practice, please visit